The world’s color authority has spoken, and this year, the smoke that wafted up from the Pantone conclave was tinged a deep, pinkish red: All hail Viva Magenta, Pantone’s 2023 color of the year.
Laurie Pressman, vice president of the Pantone Color Institute, connected Viva Magenta to the way our lives have changed during the coronavirus pandemic. “Refusing to step back to the life we once considered normal, or the status quo, we are instead embracing the experience we’ve had ...
to look upon this as an opportunity to write a new narrative for ourselves and establish a new vision,” she said during the announcement. “We’ve opened this door to a whole new way of living.”Still, for all the talk of a new moment, Viva Magenta undeniably harks to the return of a 1990s aesthetic — a natural follow-up to the resurgence of baggy jeans and Dr. Martens.
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