Viva Magenta: a 'powerful and empowering' color that 'encourages experimentation and self-expression without restraint.” The Pantone Color Institute has chosen its next color of the year.
– though the color institute knows well how hot pink has taken over the color-sphere over the past several months.
"We love the impactful statement made by Barbiecore, but we feel that this is the bigger picture play," Pressman adds."I don't want to minimize the hot pink because to me, the biggest statement about that was embracing life. That's also a very celebratory, standout statement.
"Coming down the runways, we are seeing this color and we're going to see even more of it next year. It's a very powerful statement," says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
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