Burger King's Fernando Machado, who continues to deliver wacky and irreverent TV spots, leads our list of top global marketers.
Hello! This week we published our fourth annual list of the 25 most innovative chief marketers. With the $221 billion US ad industry facing disruption on several fronts, marketers have to navigate fragmented consumer attention, pioneer new ad models, and fend off direct-to-consumer upstarts. And leading this year's list was ... Fernando Machado of Burger King.
Hello! This week we published our fourth annual list of the 25 most innovative chief marketers. With the $221 billion US ad industry facing disruption on several fronts, marketers have to navigate fragmented consumer attention, pioneer new ad models, and fend off direct-to-consumer upstarts. And leading this year's list was ... Fernando Machado of Burger King.
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