Apple has built its success upon a steady consumer appetite for buying every iteration of the company’s latest and greatest products. However, with iPhone sales falling, the iconic company is starting to resemble others in the retail industry.
the iconic company is starting to resemble others in the retail industry whose complacency has pushed them to the wrong side of the demand curve.that increasing prices on devices void of big innovation was not a sustainable way to continue to grow the business. We have seen very little variation from this trend, in fact, quite the opposite.
As I mentioned in January, what we are experiencing is the slow and steady decline of Apple. The current situation was actually predictedearly in his career, when he foresaw Apple would likely follow in the footsteps of Xerox and IBM if the company “got away from the innovation that made them so successful in the first place.”
Yes, some things may be out of the company’s hands when it comes to phone sales, specifically the impact of regulation. Tim Cook noted in ain January that sales were low because of slow growth in developing markets, and he specifically called out trade tensions caused by the current U.S administration. But the letter also references developed markets in which “iPhone upgrades also were not as strong as we thought they would be.
The truth of the matter is that at its core, Apple’s woes go far beyond their ability to sell their flagship smartphones. The company’s challenges surround one simple fact: Apple is not innovative anymore across any category. Apple is failing to bring anything new to the table in smartphones, apps, smart devices, or even their retail stores. And until they find a way to do so, we will continue to watch this company unravel.
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