Target has tapped Cushnie, Lisa Marie Fernandez, and LoveShackFancy for under-$100 capsule collections.
. “The Designer Dress Collection” consists of some 70 dresses ranging in price from $40 to $60. The idea was to partner with three female-led labels in an effort to expand Target’s fashion offering to include a wider range of styles, silhouettes, and sizing .
Carly Cushnie’s dresses hew to her signature body-flattering lines; Rebecca Hessel Cohen’s LoveShackFancy frocks come embellished with ruffles and micro florals; and Lisa Marie Fernandez cut flowy beach dresses in a variety of happy prints and colors. For Fernandez, the collaboration is a celebration of sorts of her label’s 10-year anniversary. “We’ve been working on this for over a year and it’s been an incredible experience,” she said.
It’s a challenging time to be launching anything, with legacy department stores declaring bankruptcy and retailers of all sizes facing a very uncertain future. That being said, more people than ever are shopping online at Target and there’s no doubt that making a hopeful—and affordable—purchase can spark joy.
“For me, partnering with Target is incredibly exciting as it allows my brand to reach more people than ever before,” Cushnie told. “While the world looks different today than it did when I first embarked on this journey just over a year ago, what has remained the same is the joy and confidence that comes with finding the perfect dress.”on June 6 and in select stores beginning June 15.Sign Up Now
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