CEO of Making Science with over 25 years of experience in tech. We are a 360º digital acceleration partner. Read Jose Antonio Martinez Aguilar's full executive profile here.
Building a robust first-party data strategy is no small feat, but the rewards can be substantial. With third-party cookies deprecating, it is almost essential for any data-driven business. With owned data, you can:• Identify high-value customer segments for targeted ad campaigns with laser focus.
• Drive customer loyalty by fostering stronger customer relationships through personalized engagement and relevant communication.Preparing For A Cookie-Less Future: Steps For E-Commerce Businesses In addition, building a customer data architecture or composable CDP enables you to own your data as opposed to buying a CDA and then being tied to someone else's roadmap.Be transparent about collecting and using customer data. Offer clear value propositions in exchange for customer consent.
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