As pandemic restrictions lift, people are getting back to their old shopping habits
“We bet that the channel mix – the share of dollars that travel through e-commerce rather than physical retail – would permanently leap ahead by 5 or even 10 years,” he said. “It’s now clear that bet didn’t pay off.”
E-commerce is “still growing steadily,” Mr. Lutke said, “but it wasn’t a meaningful five-year leap ahead.”Erik Johnson, an economist at Bank of Montreal, cautioned against drawing a hard distinction between e-commerce and brick-and-mortar retail. As an example, he pointed to shoppers that use a retailer’s website to check if a product is in stock, then head to the store to see the item – and perhaps buy it – in person.
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