A recent survey by News24, supported by Temu, found that 33% of South Africans have used the platform, with nearly 40% becoming monthly active users. The survey highlights factors driving Temu's growth, including affordability, convenience, a wide product selection, and price comparison tools. Temu attributes its success to its direct-from-manufacturer model, offering competitive prices on a variety of products.
Temu ’s recent survey found that one in three South Africa ns has used the platform, with nearly 40% becoming active monthly users.
The survey, which polled 1 700 local consumers, explored Temu’s purported popularity, the savings it promises and its role in improving access to affordable products. In a written interview with ITWeb, a Temu spokesperson explains affordability and convenience are driving the site’s growth in SA. Temu’s business model is based on a multi-segment marketplace, where listed third-party sellers offer a range of product categories, including fashion, household goods, home appliances, toys and electronics., the e-commerce platform says it has seen growth across its 71 markets, through offering affordable products and employing marketing campaigns.
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