Temu, a popular e-commerce platform, has revealed that a significant portion of South Africans have embraced its services within its first year of operation. A recent survey conducted by Temu showed that one in three South Africans have used the platform and nearly 40% of those initial users have become monthly active users. The platform's affordability and direct-from-factory model have been key drivers behind its success.
Temu , a popular e-commerce platform, has revealed that a significant portion of South Africa ns have embraced its services within its first year of operation. A recent survey conducted by Temu , involving 1,700 local consumers, aimed to understand the platform's growing popularity, the cost savings it offers, and its contribution to providing access to affordable products. The survey results paint a compelling picture of Temu 's impact on the South Africa n market.
One of the most striking findings is that one in three South Africans has used Temu in its first year. Furthermore, nearly 40% of those initial users have become monthly active users, highlighting the platform's ability to retain customers. Affordability is a key driver behind Temu's success, with 81% of surveyed shoppers citing it as a major reason for using the platform. Notably, 46% of respondents estimated that they saved over half of their shopping budget when utilizing Temu for online purchases. These findings align with Temu's strategy of offering competitive prices on quality products through a direct-from-factory model. The platform emphasizes this approach as a key factor in providing consumers with greater value and empowering them to save more. Beyond individual consumer experiences, the survey also sheds light on broader trends in the South African e-commerce landscape. It indicates that online shopping continues to gain momentum, with 64% of respondents reporting increased frequency of digital purchases compared to a year ago. Convenience, price comparison capabilities, flexible shopping hours, and access to a wider product range are cited as the primary drivers behind this growth. Temu's emphasis on fast delivery and its direct-from-factory model have also resonated with South African consumers
TEMU E-Commerce South Africa Online Shopping Affordability
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