While eMedia is feuding with MultiChoice over live sports rights, they seem to have taken their eye of the ball of the threat that global video streaming giants pose to local sports broadcasting.
While South African broadcasters are at each other’s throats over the right to show high-profile sporting events, international video streaming services with much deeper pockets are waiting in the wings to join the battle.
“Wait until Amazon Prime Video, Netflix, and their ilk swoop in to snap up the rights to South African and African sport.” “South Africa and all the current in-fighting players seem wholly unprepared, with all their eyes off the ball and ignorant of the real looming threat,” he said. The company has significantly downsized its Prime Video operations in Africa and the Middle East after previously announcing big Amazon Originals ambitions in the region.
Although the company lost the rights to Mukesh Ambani’s Viacom18 in 2022, it recently agreed to form a joint venture that is likely to see it again offer the IPL. The tournament’s absence caused a big loss in Disney+ subscribers in India.
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