A Batman cameo in the 'The Flash' trailer, vintage Disney toons and a teaser of Matt Damon's new movie 'Air' were among the most watched ads during the Super Bowl LVII, as auto ads took a back seat at the Big Game.Auto ads, usually among the most popular during the Super Bowl, were mostly absent this year
A Batman cameo in the"The Flash" trailer, vintage Disney toons and a teaser of Matt Damon's new movie"Air" were among the most watched ads during the Super Bowl LVII, as auto ads took a back seat at the Big Game.
Data from research firm Edo showed that Warner Bros Discovery's 45-second"The Flash" trailer with two Batmans - Michael Keaton and Ben Affleck - was 24 times more effective than the median Super Bowl LVII ad. The Super Bowl is one of the most lucrative hours for advertisers hoping to grab the attention of over a 100 million people watching the game. On Sunday, the Kansas City Chiefs secured a dramatic 38-35 win over the Philadelphia Eagles to claim their second Super Bowl victory in four years.
A surprise entry by Pinduoduo's online marketplace Temu took the fourth place, followed by Ticketmaster parent Live Nation's ad promoting U2's upcoming shows.
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