The 'Plus' train keeps on rolling...
Lionsgate-owned streaming service Starzplay has been officially rebranded to Lionsgate Plus in 35 global territories.
The platform will keep its existing Starz title in the US and Canada – and remain as Starzplay Arabia and Lionsgate Play in Arabic countries and Southeast Asia, respectively – though these versions will likewise benefit from new design elements and an updated graphics package. Despite rumors suggesting that Lionsgate is looking to sell off stakes in Starz, the company says the move to rebrand Starzplay internationally comes in a bid to help differentiate the service in a crowded streaming market.
“Even with the separation of Starz and the Lionsgate studio business, the Lionsgate brand will continue to be valuable to the ongoing success of our international platform.” Following the rebrand, Lionsgate Plus joins several other major streaming services now bearing the ‘Plus’ affix:
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