'Star Wars' has lost some value with a key audience, but there's a major reason it will be essential for Disney's Netflix competitor to succeed

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'Star Wars' has lost some value with a key audience, but there's a major reason it will be essential for Disney's Netflix competitor to succeed
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The 'Star Wars' franchise will be important for attracting older audiences to Disney's upcoming streaming service, Disney Plus.

This story requires our BI Prime membership. To read the full article,"Star Wars" will be essential for attracting older audiences to Disney Plus, according to a new report from Ampere Analysis.

But the 35-and-older age group"may be less influenced by Disney's animated titles, and by the Marvel franchise," the report said. Marvel is Disney's most valuable property in attracting potential subscribers to its upcoming streaming service, Disney Plus, according to a new report from Ampere Analysis released on Thursday. Marvel was ranked as the most important property among the 18-to-24 age group, which the report also found is the group most likely to subscribe to the service, aside from households with children.

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