The long-awaited milestone explains why legacy media giants like Disney, WarnerMedia, and NBCUniversal are going all in on streaming video now.
This story requires our BI Prime membership. To read the full article,US adults are finally expected to spend more time with their phones and tablets than watching traditional TV, like broadcast and cable, eMarketer forecasted in a report on Wednesday.
It comes as people have more options for watching video online, including programming from traditional TV companies like Disney and WarnerMedia that are launching their own streaming services.Legacy media giants Disney, WarnerMedia, and NBCUniversal are all rolling out streaming services in the next year that will make it easier for people to watch their programming without going through traditional TV providers, like a cable service.
US adults will spend an average of 3 hours and 43 minutes per day on mobile devices, not including voice calls, the company projected in a report on Wednesday. They'll spend a few minutes less per day — 3 hours and 35 minutes on average — watching traditional TV.Across devices, such as smartphones, TV sets, or desktop computers, US adults are forecasted to spend an average of 5 hours and 12 minutes per day watching video in 2019, in line with last year.
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