Lil Nas X's MONTERO tour is in full swing. Revisit the country-rap bop that started it all. 🤠
“Old Town Road” became the longest-running No. 1 song in Hot 100 history the new-school way: the Internet. But all the groundwork that made the song famous happened the old-school way: Two broke teenagers who were not above shameless self-promotion.
“I said, ‘Yo, bro. This s–t is fire. I wanna help promote it. If you can just put produced by Young Kio in the title, this will help me grow as well,'” the producer told. “He was cool with it. We didn’t really have any connection. It was just him buying it from my beats store and me finding out after.”
When he first uploaded “Old Town Road” in December of 2018 on SoundCloud, he created dozens of memes about the song that drove digital stickiness; he flooded popular internet dwellings like Reddit. He was a disciple of Meme Culture. Unlike teen idols of the past, Nas X would figure out how to command a stage, strike a power pose and handle fans IRL, on the fly. But being funny on the Internet? That’s what today’s stars have to be. And Nas X has that down cold.
“I’d heard maybe the first 20 seconds of [“Old Town Road”], and it’s like, “All right. It sounds like ‘Ghosts’ with a trap beat…” Reznor tells, about when he was informed Nas X’s hit sampled his band’s 2008 song “Ghost IV – 34.” “I just said, “Of course. Don’t stop it,’ I know how that s–t goes, it’s fine… I don’t see it as my place to step into [his] spotlight. It’s built on something I did, I [just] provided some material for it.
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