The allegations come after Shein sued Temu in the US, alleging trademark and copyright infringement as well as “false and deceptive business practices.”
Shein led the way in pioneering ultra fast-fashion, offering consumers the latest fashion products at bargain prices, with shirts and swimsuits as low as $2.
Temu alleged that Shein engages in at least four strategies to stifle competition, including levying fines and penalties on suppliers that work with Temu and forcing suppliers to sign “loyalty oaths.” Temu alleged in the suit that, as of May, “Shein has required all of the approximately 8,338 manufacturers supplying or selling on the Shein Platform to execute Exclusive-Dealing Agreements, which prevent those manufacturers from offering products on the Temu Platform or supplying products to sellers on the Temu Platform.”
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