Shein, the $100bn Chinese apparel behemoth that takes the concept of ‘fast fashion’ to the extreme, is gobbling up market share the world over. Moneyweb Shein FastFashion
Shein, the $100 billion Chinese apparel behemoth that takes the concept of ‘fast fashion’ to the extreme, is gobbling up market share the world over. Less than a year ago, it was worth more than Zara parent Inditex and H&M combined. This situation has changed as the responses of both global players has begun to yield results .
“To evaluate just how popular Shein has become, we compared it to more established brands like Cotton On, Superbalist and others. In July 2022, for every 100 22seven users who purchased something at Cotton On, 60 users purchased at Shein – impressive for an online-only newcomer. Superbalist still has almost double the number of shoppers as Shein, but it has been around for much longer in South Africa.
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