CBS’ plan to acquire Viacom for up to $15.4 billion could be announced Aug 8, giving is controlling shareholder the ability to leverage IP like 'Star Trek' across film and TV to better compete with Disney, Netflix and the rest.
divorced, with CBS winning custody of the TV shows while Viacom got the film franchise, courtesy of its Paramount Pictures.
The last time Viacom and CBS tried to merge was in the fall of 2016, but much has changed since then, with the number of American households that have cut the cable cord at about 16 million and Leslie Moonves — the former CEO of CBS who fought tooth and nail against a merger before being ousted for alleged sexual misconduct — now out of the way.
CBS, with its superior market cap would be the acquiring company and is thus expected to pay a premium, possibly as much as $15.4 billion, to acquire Viacom. If merged, CBS-Viacom's value would slightly eclipse that of SiriusXM Radio, though it wouldn't approach Disney or Comcast, worth $253 billion and $201 billion, respectively, or even Sony .
If the companies merge, the larger entity would instantly gain heft for acquiring more companies, argues Ryvicker. Already, CBS has offered about $5 billion to buy Starz from Lionsgate, and some say that Univision might make for a snappy asset, as the Spanish-language media company is for sale at a relative bargain price after multiple failed attempts to go public.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
CBS and Viacom could finally announce a tie-upCBS and Viacom could finally announce a tie-up, allowing them to better compete as cord-cutting worsens and streaming wars reach their peak
Read more »
Norah O’Donnell’s ‘CBS Evening News’ Debut Steady In Viewers, Down In DemoNorah O’Donnell’s debut as anchor of CBS Evening News drew 5.61 million total viewers Monday, on par with the newscast’s numbers in the recently ended second quarter and year-over…
Read more »
'CBS Evening News' Ratings Slip On Norah O'Donnell's Debut As AnchorRatings data compiled by Nielsen show O'Donnell's first night actually delivered lower ratings than the anchor she replaced, Jeff Glor.
Read more »
CBS Strikes Deal With Nina Tassler and Denise Di Novi’s PatMa ProductionsCBS is back in business with its former entertainment chief, Nina Tassler. CBS said it acquired an ownership stake in PatMa Productions, an independent producer that is led by Tassler, and film and…
Read more »
AT&T-CBS contract dispute: Some stations at risk for going dark
Read more »
‘Evil’: Christine Lahti Joins CBS’ Supernatural Drama Series In A RecastingEmmy winner Christine Lahti (Chicago Hope) is joining Evil, CBS’ religion-themed supernatural drama series from The Good Wife‘s Robert and Michelle King, in a recasting. It was announced by t…
Read more »