Ratings data compiled by Nielsen show O'Donnell's first night actually delivered lower ratings than the anchor she replaced, Jeff Glor.
calling it “a no-nonsense newscast that was packed with information and left little time for gimmicks.” That was just what O'Donnell had promised in interviews leading up to her first night in the anchor chair, when she reflected on CBS' long tradition of journalism, including icons like Walter Cronkite and Edward R. Murrow. “For Mr. Murrow, we will try to use well – and with integrity," O'Donnell said in her debut.
Perhaps more concerning for CBS were the ratings among viewers 25-54, the demographic most valued by advertisers, and an audience critical for lifting theout of the ratings basement. O'Donnell delivered 929,000 viewers in the demo Monday, compared to 1.22 million a year ago when the newscast was anchored by Glor—a decline of 24%. The newscast was down 22% in the demo compared to the year-to-date average.
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