'We are not meant to look like everybody else, we’re meant to look like ourselves.'
Selena Gomez teased on Instagram this afternoon that she had a big announcement coming, and she didn't even need to make the formal statement before her fans to put the pieces together. Gomez is launching her own beauty line, Rare Beauty, that will be out in Sephora this summer. She described the project as"really exciting and very special" to her.
Gomez did an Instagram Live at 12:30 P.M. PST where she detailed why she's launching the brand. She wore some of the product but couldn't reveal too much yet. “I am launching my own beauty brand and it is called Rare Beauty," she told her viewers."This is something I started working on two years ago. I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable." Gomez cited the pressure people may feel to look a certain way or use certain products, calling it at times a bit isolating and not the ethos of Rare Beauty.
"It’s not just a brand. It’s going to be a lifestyle," Gomez said."I want girls and boys and men and women to feel comfortable. It’s [Rare Beauty] meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves."
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