.SelenaGomez has founded a beauty brand called Rare Beauty.
The star posted the news in an Instagram Live on Tuesday, noting that she will launch the line with Sephora this summer, and that she was sharing the news while wearing the makeup, including a bold, red lip.
“We will go globally next year,” Gomez said, hinting that parts of the launch process would be collaborative. “I want your help to build the brand, because I want it to be real — real stories, real people.” “We’ve hired talent that brings decades of beauty experience from leading prestige and professional makeup brands to execute Selena’s vision,” Friedman continued. “Rare Beauty will challenge society’s definition of beauty that impacts our self worth. It’s time to stop comparing and to start embracing our own uniqueness. Everyone is different — and that’s a good thing.”
“We are thrilled to debut Rare Beauty at Sephora,” Artemis Patrick, executive vice president and chief merchandising officer at Sephora, said in a statement. “At Sephora, our goal is to build an inclusive community where all feel seen, understood and welcome, a value that clearly aligns with Rare Beauty’s mission. We are excited to welcome Rare Beauty to our family and can’t wait for clients to see what the brand has in store.
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