OpenAI is venturing into a territory long dominated by Google with the selective launch of SearchGPT.
The move, announced on Thursday, also places the AI giant in competition with its largest backer, Microsoft’s Bing search, and emerging services such as Perplexity — a search-focused AI chatbot firm backed by Amazon founder Jeff Bezos and semiconductor giant Nvidia.Google dominates the search engine market with a 91.1% share as of June, according to Statcounter
“AI-powered search tools from OpenAI and Perplexity reaffirm search as a content engagement model but pressure Google to be better at its own game,” Canaccord Genuity analyst Kingsley Crane said. SearchGPT will provide summarised search results with source links in response to user queries, OpenAI said in a blog post. Users will also be able to ask follow-up questions and receive contextual responses.The company will give publishers access to tools for managing how their content appears in SearchGPT results. News Corp and The Atlantic are publishing partners for SearchGPT.
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