With Samsung piloting a year-round trade-in program in South Korea and France, the local arm is actively assessing its implementation.
We spoke with the company local representatives to find out if a similar program will be launched locally.
For those unfamiliar with the trade-in program, Samsung would in the two aforementioned regions facilitate the, “trade-in of Samsung Galaxy devices at any time of the year on Samsung.com even if customers do not purchase a new phone.”, VP of Mobile at Samsung South Africa.
One of the big determining factors will be an element in the pilot program, which will allow for trade-ins even if a consumer is not looking to purchase a new device. “That specific program is unique to that market. Currently we would not do it that way. The nuances of trade-in in South Africa, such as fraudulent activity, presents a lot of practical considerations to try to deal with as well for a viable trade-in program,” he pointed out.
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