The use of generative AI increases among South African consumers, despite worries about privacy and ethics.
Although generative artificial intelligence and AI adoption is rising among South Africans, concerns remain about its future developments., which analyses consumer sentiment and purchasing decisions across the globe.
Eighty percent of surveyed local consumers expressed concerns about GenAI’s future developments, relating to data security and the ethical use of AI, while 89% demanded assurances their personal information won’t be shared. “Although more than half of consumers trust GenAI for simpler tasks, such as aggregating product information or providing recommendations, consumers are less confident about its usage in higher-risk, more personal services, such as healthcare,” notes Ives.
While South African consumers’ propensity to use AI and GenAI is not as high as overseas markets, it correlates closely with the growth in smartphone and device usage in SA, Ives explains.
AI Adoption Dave Ives Pwc South Africa Personal Data Security Genai Privacy And Ethics Data Security
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