Retailers should thank Amazon: Adobe estimates the size of rival's Amazon Prime Day bump
That's better than a 54% spike last year, said Adobe, which measures transactions at 80 of the top 100 internet retailers in the U.S.
Niche retailers, which Adobe classifies as those that bring in less than $5 million in annual sales, saw a 30% increase in online sales on Monday, according to the firm. Adobe said Amazon's Prime Day is now the third period outside of the holiday season during which online sales in the U.S. will top $2 billion, like they did on Labor Day last year and Memorial Day this year.
Amazon's Prime Day kicked off at 3 a.m. ET on Monday and runs for 48 hours, the longest in the event's history. Last year, Prime Day lasted 36 hours.
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