Adobe, Microsoft and SAP are pointing to more customers for their Open Data Initiative, which frees data from silos and puts them together for enrichment.
With the fruits of the Open Data Initiative, companies will no longer need to have engineers spend time getting all their data ready for further crunching, nor will they need teams of data scientists, Alysa Taylor, corporate vice president for business applications and global industry, told CNBC in an interview last week at Microsoft headquarters in Redmond.
For instance, in a few clicks a business user will be able to send data from enterprise software like Microsoft Dynamics, Adobe Experience Platform or SAP's C/4HANA into the Azure Data Lake data warehouse service that's available in Microsoft's public cloud. Richard Riley, senior director forseries of products, showed CNBC how this task could be performed in a few minutes.
The data gets cleaned up so that it can all be aggregated together in an agreed-upon format. From there, artificial-intelligence systems can make predictions based on all the available data, which can then be sent back into the enterprise software from Microsoft, Adobe and SAP. Microsoft could use the program to boost its cloud-based Dynamics 365 for Sales product, which lags behind Salesforce's Sales Cloud. Daniel Newman, principal analyst at Futurum Research, said he's confident the Open Data Initiative will help that campaign.
Simultaneously Microsoft is looking to get more usage of Azure through the project. Microsoft is second only toSalesforce has been moving more and more into Microsoft's turf. It has recentlyto fit its cloud-based offerings into the software companies are already running in-house, which is Microsoft's historical stronghold. It acquired app integration company MuleSoft and data analytics company Tableau, both of which can hook in with on-premises systems.
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