Retailers look for Black Friday comeback as inflation has shoppers hunting for deals

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Retailers look for Black Friday comeback as inflation has shoppers hunting for deals
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Annie Titheridge’s plan is to arrive at the mall before it opens, buy gifts for everyone on her list and beat the afternoon rush\u002Dhour traffic home.

The biggest shopping event of the year arrives Friday, a sales bonanza heralded by a flurry of promotional emails, online ads and paper flyers.

New research from professional services firm JLL suggests Canadian shoppers will be more frugal this holiday season but also eager to buy in stores. Indeed, two-thirds of respondents to a recent Chartered Professional Accountants of Canada survey said inflation will make it harder to buy gifts this holiday season.

In its 2022 holiday retail outlook, Deloitte Canada said overall holiday spending is expected to drop this year amid skyrocketing inflation, recessionary concerns and higher interest rates.

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