Canadian retailers look for Black Friday comeback as inflation has shoppers hunting for deals

📆 2022-11-24 5:35 PM

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📆 2022-11-24 5:35 PM
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New research from professional services firm JLL suggests Canadian shoppers will be more frugal this holiday season but also eager to buy in stores

A survey of 982 Canadians conducted from late October to mid-November found 90 per cent of respondents plan to spend time in shopping centres, though most will research online first.

Indeed, two-thirds of respondents to a recent Chartered Professional Accountants of Canada survey said inflation will make it harder to buy gifts this holiday season. “I’m hoping to get some good bargains because things are more expensive now,” she said. “My husband recently retired so we’re trying to be more careful with how we spend our money.”

“Deal hunting will be probably at a bit of an all-time high as Canadians look to stretch their holiday budget,” he said.Canadians that encounter “frictions” while shopping, such as a hiccup with product availability or an uncompetitive price, will quickly move on, said EY Canada grocery and consumer packaged goods leader Elliot Morris.

The situation could lead to strong promotional activity throughout the holidays, including into December and even after Christmas.

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