Ralph Lauren CEO says metaverse is way to tap into younger generation of shoppers

Ralph Lauren CEO Patrice Louvet said participating in the virtual world extends the brand's reach and creates new money-making opportunities.

Christopher Dilts | Bloomberg | Getty ImagesCEO Patrice Louvet said Monday that the fashion brand is chasing opportunities in the metaverse as a way to attract younger shoppers.

At the National Retail Federation's annual conference, he said consumers can already buy Ralph Lauren's digital apparel and make a virtual visit — or even have a virtual coffee — at the company's Madison Avenue store. He said the retailer is considering whether to buy real estate in that digital world, where e-commerce, gaming and social media collide."One of our strategies is to win over a new generation and the new generation is there. So we have to be there," he said.

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