Walmart will join Facebook, Nike, Ralph Lauren, Bumble, Disney, and a string of other companies with plans to claim their own corner of the metaverse.
The retailer, the largest private employer in the US, quietly filed several trademark applications in late December, which described extensive plans to sell virtual merchandise.
According to the US Patent and Trademark Office, Walmart filed seven separate applications on December 30. "Walmart is continuously exploring how emerging technologies may shape future shopping experiences," the company said in an email to Insider. "We don't have anything further to share today, but it's worth noting we routinely file trademark applications as part of the innovation process."
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