.ProenzaSchouler’s Birkenstock collaboration has arrived.
than dad rock. There’s a sexy, arty toughness in McCollough and Hernandez’s version that’s never quite come through in previous designer collaborations—you can sense their thoughtfulness about the proportions of what they were working with, an understanding of what’s pulled people toward these styles for the past few centuries. They’re elevated and stripped-down at the same time.
As they worked on the collaboration last summer, McCollough and Hernandez quizzed their friends: “What do you love about Birkenstocks? If you could change something, what would it be?” Sometimes they would reveal that they were designing their own version, sometimes not—but it helped inform how they approached the design process, weaving in their own experiences and emotional memories with the practical needs of their crowd.
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