Pierre Poilievre leads Conservative leadership rivals with millions in donations. How did he do it?

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Pierre Poilievre leads Conservative leadership rivals with millions in donations. How did he do it?
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Pierre Poilievre has pulled in more donations in one quarter than any other Conservative leadership candidate in recent memory.

Pierre Poilievre raked in more donations in one quarter than any other Conservative leadership candidate in recent memory, totalling just over $4 million — a sign the front-runner has tapped into the anger a lot of Canadians are feeling toward the Liberal government, analysts say.

Poilievre collected just over $4 million in donations from almost 37,000 contributors in the second quarter ending in June, according to figures released Tuesday. A former Conservative strategist said Poilievre has tapped into the “sweet spot,” attracting small contributions from large numbers of donors — individuals that tend to be more engaged and more likely to vote in the leadership race.

“When people are giving you $45 and it makes a big difference on their paycheque, those people tend to be way more engaged politically. That’s what you want, especially when looking at votes,” Plante said. Polling from Abacus released last week showed Canadians’ disapproval with the federal government was at 51 per cent, the highest ever recorded during the Liberals’ seven years in power.

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