Panera has launched its $8.99 unlimited monthly coffee subscription program
... [+]Panera may have just thrown down a major gauntlet in the so-called breakfast wars.
The company derived that specific price point from researching successful subscription models, including Amazon Prime and Netflix. Most of those consumers purchased food with their coffee subscription; there was 70% increase in food attachment during the test.“The test truly showed the tremendous upside and we feel very comfortable with the overall economics with this initiative,” Chaudhary said. “Especially considering these results are in the absence of any advertising.”
Panera anticipates those loyalty numbers to increase with this service, which is a feat worth mentioning on its own. For context, that 38 million number compares to about 17 million Starbucks Rewards members and about 20 million Domino’s loyalty members. Still, Panera has plenty of confidence from its subscription test and believes it has a significant advantage.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Panera Bread launches $8.99 monthly unlimited coffee subscriptionPanera Bread Co on Thursday is launching an $8.99 per month unlimited coffee sub...
Read more »
Panera Bread's new coffee subscription program offers unlimited coffee for $8.99 a month'There are no ifs and buts, this is truly unlimited access to coffee for a monthly subscription of $8.99,' Panera CEO Niren Chaudhary told USA TODAY, noting all cup sizes are included and time of day doesn't matter.
Read more »
Panera Bread is launching a coffee subscription for $8.99 a monthPanera will offer an $8.99 coffee subscription to members of its loyalty program.
Read more »
Panera Bread launches $8.99 monthly unlimited coffee subscriptionPanera Bread Co on Thursday is launching an $8.99 per month unlimited coffee sub...
Read more »
Panera Bread is launching a coffee subscription for $8.99 a monthPanera will offer an $8.99 coffee subscription to members of its loyalty program.
Read more »
Panera Bread's new coffee subscription program offers unlimited coffee for $8.99 a month'There are no ifs and buts, this is truly unlimited access to coffee for a monthly subscription of $8.99,' Panera CEO Niren Chaudhary told USA TODAY, noting all cup sizes are included and time of day doesn't matter.
Read more »