Panera Bread launches $8.99 monthly unlimited coffee subscription

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Panera Bread launches $8.99 monthly unlimited coffee subscription
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Panera Bread launches $8.99 monthly unlimited coffee subscription by HilaryRuss

Over at least the past year, privately held Panera, based outside of St. Louis, has overhauled breakfast, adding wraps and souffles and has boosted coffee quality.

“We can significantly leverage this as an unexploited menu item that we haven’t used so far appropriately,” said Chaudhary, who took over as CEO in May 2019. Panera has been testing the coffee subscription for over three months at 150 cafes throughout the cities of Cleveland, Columbus, Raleigh and Nashville.

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