Tide detergent, Pantene shampoo and Gillette razors have filled cupboards for decades. But being a household name isn't good enough anymore.
FILE - In this Tuesday, Oct. 10, 2017, file photo, Procter & Gamble CEO David Taylor answers questions at a news conference following P&G's shareholder vote, in Cincinnati. , but being a household name isn't good enough anymore.
And then there's the rise of hip online startups selling razors and natural deodorants directly to a younger generation. David Taylor, P&G's CEO, says the company is also tweaking products to appeal to older folks, who are quickly becoming a big chunk of the population. In the U.S., for example, the government expects adults over 65 to outnumber children for the first time in 2034.
Q: P&G launched a razor aimed at caretakers that's designed to shave someone else. Are there other products you're thinking about for older generations?
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