Alteredverse has teamed up with SLA and ITE to create a virtual replica of the shopping belt.
SINGAPORE – The tills are not ringing like they used to and the footfall has eased at Singapore’s prime shopping belt in Orchard Road, but a home-grown technology start-up is hoping it can chart a new way for retailers there to draw the younger crowd.
As it is, shoppers go online to do research before making a purchase so the virtual model, which targets those aged 18 to 40, is meant to help them in their decision-making process. Mr Yap said the virtual model will be on the HeLa blockchain network and can be accessed online and via mobile phones. While employees have gone back to offices and this has helped boost sales for retailers in the fashion apparel and lifestyle trades, higher inflation, increased goods and services tax, and greater job uncertainty have resulted in curbed spending.but analysts have attributed this to the string of high-profile concerts held in Singapore in the first quarter.
“It would also provide online users nuggets of information about the retail landscape in Singapore, its history and even myths behind the buildings in Orchard Road to enrich visitors and users,” Ms Tong added.
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