Opinion: The CRTC will define Canadian content. For Canada, it matters. It’s time we work together, for the benefit of our Canadian storytellers, industry, and audiences worldwide.
The upcoming CRTC review of Canadian content regulations will sift through many opinions. Some argue that without Canadian stories, there is no Canada. Others believe that we are just an extension of the U.S. market, so it really doesn’t matter.
As a leader in content, we can influence a larger discussion on how authentic stories driven by Canada’s storytellers define our country at home and on the world stage. Here’s the challenge: Our broadcasting rules are antiquated, so foreign streamers like Netflix, Apple+, Prime Video, and Disney Plus operate outside of the system. They benefit by doing business in Canada, earning significant revenue, without obligation to invest in Canadian stories. Conversely, Canadian broadcasters are required to do so through regulation.
Stories are unique to the storyteller’s lived experience. Canada’s stories define us as a nation. They articulate our values and a sense of place.“Kim’s Convenience,” about a Korean Canadian family running a convenience store in Toronto, was a hit at home and in South Korea and helped Simu Liu win the lead in Marvel’s “Shang-Chi and the Legend of the Ten Rings.”first rejected by U.S. networks, found a home in Canada at the CBC, who took the risk.
It’s complicated, but also simple — we want productive partnerships with foreign companies in Canada through both their service production and their investment in Canadian content.
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