If democracies such as Canada and Australia wish to preserve diverse local news coverage there is little choice but to require Google and Meta to do deals with publishers big and small. Opinion by Lawrence Gibbons
News that Canada could force Google and Meta to contribute to the cost of generating journalism travelled quickly.News Media Bargaining CodeFor the last few months, while the legislation has wended its way through the Senate, disinformation about C-18 has been spread like a social disease. Some Canadian outlets have falsely reported that only large media conglomerates got tech deals here in Australia. This is fake news.
Each of our member publishers is committed to producing public interest journalism. We stand by the old-fashioned principle that a civil society requires a fiercely independent press to inform our citizenry, engage the community and hold power to account. No secretive algorithm could ever replace the importance of the Fourth Estate to a fully functioning democracy.
Then after a few weeks the news returned. Despite claims to the contrary, a range of small and independent media companies sat down at the negotiating table. Australian legislation facilitated this outcome. Importantly, the law allowed independent publishers to join forces to collectively bargain with the mega transnational tech firms. In Canada, C-18, as amended by the House of Commons, would allow independent “mom and pop” publishers to join with larger publications in collective negotiation.
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