A parliamentary health committee is discussing Patricia Lattanzio's private member's bill, which seeks to reduce childhood obesity by forbidding advertisements for sugary food and drinks aimed at kids under 13.
OTTAWA — Trix may be for kids, but a Quebec Liberal MP does not want that kind of cereal or other sugary foods marketed that way anymore.
The committee has opted not to hear from any witnesses outside of the government before debating the proposed legislation line by line. Health Canada did a large-scale consultation on the idea in 2017. It found that the public and health professionals supported restrictions on unhealthy food and drink ads to kids, while members of the industry were resistant.
"When we looked at the ads that were directed to children and teens for foods that were high in salt, sugar and fat, three-quarters of those ads were from industry that were signatories to that initiative," Sharma told the committee Wednesday.
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