The countdown to FIFA World Cup 2026 continues as Dallas prepares to host the world’s biggest sporting event. On Thursday, organizers unveiled the first major milestone on the road to FIFA – the official brand and colors that will represent Dallas three years from now. “These colors represent the energy and the vibrance of who we are as a city…
The World Cup is the biggest single-sport event of all time. The new tournament format will see 48 teams in 104 matches in 16 host cities across three countries.
FIFA events will spread out in cities like Arlington, Frisco and Fort Worth, with upwards of eight games possible at AT&T stadium. “The big prizes in this tournament are obviously the opening match, the two semifinals and the final. And also to get the U.S. men’s national team. That would be a big one,” said Hunt. “I want to have a base camp for visiting national teams. That would be incredibly important because the economic impact on those communities is fabulous. We will be chasing the big ones – Toyota Stadium, Fair Park, SMU.
Hunt and his team are pitching the triple stadiums in Arlington to FIFA as the site for the final match. Dallas is also bidding to host the international broadcast center at Fair Park and the referee headquarters in Frisco. FIFA officials could make a decision on those this summer.
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