The logo is simple in its design, with a white “2” stacked on top of a “6” and the trophy superimposed on them. FIFA says the 16 host cities, including Los Angeles, will have their own branding wit…
LOS ANGELES — FIFA unveiled the logo and branding for the 2026 World Cup – including the slogan “WE ARE 26” – on Wednesday at Griffith Observatory during a flashy celebration for the tournament, which will be held across the U.S., Mexico and Canada.
“WE ARE 26 is a rallying cry,” FIFA president Gianni Infantino said. “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.’ “Of course, Los Angeles is an important city, is one of the 16 cities,” he said. “Obviously it is a hub. It is an entry hub in America. It is the city where the final of the last World Cup in United States was played as well. We don’t know yet where the final of this World Cup will be played. This is still up for grabs, so to say. So please send us your offers and make sure that we beef up the proposals, but Los Angeles will be one of the important cities of this World Cup, definitely.
Infantino has decried the offers made only a few weeks before, claiming they show disrespect to the women’s sport and FIFA’s ongoing attempts to level the financial playing field. FIFA has more than tripled the prize money awarded to the Women’s World Cup winners this year from the 2019 level, but Infantino said several months ago that some initial offers for the European TV rights were around 1% of the equivalent men’s broadcast rights.
Infantino’s quest is supported by Jill Ellis, the coach of the U.S. team which won the past two Women’s World Cup championships.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
FIFA will soon unveil official logo for North Texas-bound 2026 World CupWith the launch of the WeAre26 campaign, FIFA will unveil the official logo and brand identity of the 2026 World Cup at an event scheduled for Wednesday...
Read more »
FIFA unveils logo for 2026 World CupA logo reveal ceremony was held in LA as U.S., Canada and Mexico will all co-host the 2026 FIFA World Cup.
Read more »
Mass shootings and gun violence in U.S. could damage 2026 World Cup bottom lineSeveral U.S. allies are warning their citizens about traveling to the U.S., not just for the 2026 World Cup but for any reason, due to a rise in mass shootings.
Read more »
Mercedes-Benz's VAN.EA Platform Will Underpin New Vans Starting In 2026Both commercial and privately owned vans will use the modular, scalable electric architecture—including a new mid-size luxury variant coming to America.
Read more »
Subaru Will Introduce Three New EVs by 2026Three electric SUVs are going to join a lineup that currently only has one EV, the Solterra.
Read more »