The Cricket World Cup broadcast rights are owned by the International Cricket Council, and the global governing body sold the rights for the Sub-Saharan region directly to MultiChoice’s SuperSport, which must sub-license them to free-to-air broadcasters.
The global cricket championship will start in India on Thursday [October 5], with the final scheduled for November 19.
The SABC confirmed that negotiations with Multichoice were ongoing and it appeared the talks had broken down. After prolonged negotiations, the SABC last night rejected MultiChoice’s latest proposal for a possible sub-licensing of broadcast rights to the ICC Cricket World Cup 2023 based on the proposed licence fee. This is notwithstanding MultiChoice offering the rights to the SABC on significantly reduced commercial terms, given its current circumstances.
The statement reads:"Following the extensive negotiations with Multichoice for the sub-licensing of the Cricket World Cup 2023 free-to-air broadcasting rights, the SABC regrets to announce that it was not successful in securing these rights for South African audiences."
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