MultiChoice announced in a statement on Tuesday that the SABC rejected its proposals for sub-licensing broadcasting rights for the Cricket World Cup.
DStv and SuperSport owner MultiChoice has announced that the SABC rejected its propositions for sub-licensing broadcast rights to the Cricket World Cup.
After being criticised for leaving the Rugby World Cup sub-licensing negotiations to the last minute, the SABC likely went public with information about the talks to avoid similar accusations about the cricket. Days before kickoff, South African Breweries, Hollywoodbets, and Pineapple came to the SABC’s rescue and helped put together $3 million to pay MultiChoice.
eMedia took out full-page advertisements in the Sunday Times, Rapport, and City Press this weekend, announcing that it has taken legal action against MultiChoice over the Rugby World Cup sub-licensing dispute.Top Dollar for Top SportsSpecifically, how much it costs MultiChoice to secure the rights to tournaments like the Rugby and Cricket World Cups, and whether it is fair for competitor eMedia to receive taxpayer-sponsored entry into premium sports broadcasting.
From eMedia and SABC’s perspectives, the South African government punted Openview as an option for households to migrate to digital TV.
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