Shares of Nissan Motor Co fell to their lowest in 10-1/2 years on Frida...
FILE PHOTO: Nissan Motor's logo is pictured at its headquarters in Yokohama, Japan February 13, 2020. REUTERS/Kim Kyung-Hoon/File Photo
Japan’s No.2 automaker has been badly shaken by the scandal surrounding former boss Carlos Ghosn. But that crisis has been compounded by worsening sales and a brand image tarnished by years of heavy discounting in the United States and other markets. “It is too early for a halt in downward trend in Nissan’s share price in this environment,” Jeffries analyst Takaki Nakanishi wrote in a note to clients following the results on Thursday.
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Nissan Sues Carlos Ghosn For $90 MillionI’ve been covering the auto industry since 1989, first as CNN Detroit Bureau Chief, then as the National Auto Writer for the Associated Press, General Motors beat writer at the Detroit News and video reporter at Automotive News. I also established Fiat Chrysler’s digital communications team, pioneering the concept of “corporate journalism” where companies tell their own stories using social media, video and webcasts. We used those methods to sell the American public on why then-Chrysler Group LLC was worth bailing out. My first interview as an auto writer was with Ford’s numbers cruncher who was about to retire. He told me to “be prepared, sit down, ask smart questions, then shut up, listen and write the truth.” Good advice. Still using it.
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