Niles: Why Disney needs a bigger Land

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Niles: Why Disney needs a bigger Land
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Magic Key passholders’ frustration with being unable to access the parks will only increase until the resort’s physical capacity grows.

But no amount of checking Disney’s website for reservation ability will help you get in on a blockout day. Only buying a daily ticket can do that — and it’s understandable that Disneyland fans who already have dropped $1,599 for an Inspire Key are in no mood to do that to visit the parks during their most popular week of the year.

Contrary to the wild speculation of some conspiracy theorists, Disneyland does not make these changes because it wants to annoy or offend its most loyal customers. Disneyland is trying to balance the needs of its annual passholders with the desire of other potential visitors not to be crowded out of the parks when they want to buy a daily ticket.

Claiming that Disney managers are hurting the park when annual passholders can’t get in because the parks have hit capacity is an argument straight out of the Yogi Berra School of Logic. Disney managers have pointed to the theme parks’ recent record financial performance as proof that their policies are working. If a few annual passholders get upset and choose to not renew, that just opens space for other Disneyland fans to get into the parks.

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