NHL to introduce “digitally enhanced dasherboards” at start of regular season
May 15, 2022; New York, New York, USA; Pittsburgh Penguins center Evan Rodrigues celebrates his goal in front of New York Rangers center Filip Chytil during the second period of game seven of the first round of the 2022 Stanley Cup Playoffs at Madison Square Garden. Mandatory Credit: Brad Penner-USA TODAY Sports
“Every game, every night. This is the new norm,” said NHL chief business officer and executive vice president of global partnerships Keith Wachtel. “We don’t like to call it ‘erase and replace,’ but that was the original terminology. It’s taking something that’s existing, keeping that value, but replacing it with something that’s much better and isn’t static.”
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