NHL’s oft-criticized ad board experiment is now Emmy-nominated

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NHL’s oft-criticized ad board experiment is now Emmy-nominated
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The new technology is up for a technical achievement Emmy despite frequent criticism.

The NHL’s latest revenue-generating strategy may have gained some much-needed clout on Tuesday night thanks to an Emmy nomination.

The online reaction to the news seemed to be one of shock by fans who expressed disdain for the moving ad boards, which made their debut this season.

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