The NFL responded to backlash over its recent coverage of Taylor Swift and the Chiefs' Travis Kelce, describing the duo's rumored romance as 'a pop cultural moment that we've leaned into in real time.'
Pat McAfee dissects the MVP odds and how Taylor Swift's presence at Chiefs games can help Patrick Mahomes' case. amid backlash from fans and even Kelce himself, who said the league is"overdoing it" with its attention toward the duo's rumored romance.on Sunday night at MetLife Stadium, which was the most watched Sunday show since the Super Bowl with an average of 27 million TV viewers, according to NBC Sports.
The broadcast featured ads for the forthcoming concert film"Taylor Swift: The Eras Tour" and on several occasions cut to Swift, who cheered on the Chiefs enthusiastically from her luxury box seats, while commentators made references to her song lyrics. The NFL has played along, particularly on its social media accounts. After the Chiefs' win over the Jets, the NFL's Instagram bio read,"chiefs are 2-0 as swifties," while its bio on X read,"NFL .
The league went on to state,"The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our Toy Story Funday Football alt-cast, the international games and more." Kelce opened up on his thoughts about the celebrity coverage by the NFL and its broadcasts on the latest episode of his podcast"New Heights with Jason and Travis Kelce," saying he thinks it needs to"calm down."
Asked about the attention placed on him and Swift, Kelce said,"I think it's fun when they show who was at the game. I think it brings a little bit more to the atmosphere, brings a little bit more to what you're watching. But at the same time, I think ..."Kelce agreed:"They're overdoing it a little bit, for sure, especially my situation. [But] I think they're just trying to have fun with it.
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