C-Connect offers mobile subscribers the chance to earn in-app currency called Cha-Chings.
Newly launched MVNO C-Connect looks to secure early traction in South Africa having established infrastructure partnership with Cell C and developed an in-app rewards offer. Richard Anderson , COO at C-Connect , says subscribers get 10% back in Cha-Ching s when they top up their prepaid airtime or data, and can use it to pay for electricity, water, data, event tickets, and gaming vouchers.
South Africa’s MVNO market has developed despite a regulatory environment that has offered little support to MVNOs, according to industry analysts. Wills said by 2028, the South African MVNO base is forecast to increase from 4.3 million mobile subscribers in December 2023 to 10.1 million in 2028, at a CAGR of 18.3%.
According to the research firm’s 2023 SA MVNO Outlook Report, as of December 2023, 2200 MVNOs were launched globally, and just under 1600 remain.Also present at the launch, CEO of World Wide Worx, Arthur Goldstuck, said according to GSMA statistics, in Sub-Saharan Africa, the number of unique mobile subscribers is forecast to grow from 489 million in 2022 to 692 million by 2030.
C-Connect Cha-Ching Arthur Goldstuck Andr'e Wills
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