The network operator overhauls its digital channels, as it plans new products and services as part of its new “brand refresh” approach.
Cell C is rebuilding its digital channels and is planning to introduce new products and services, as part of its “brand refresh” approach.
As part of its new brand identity, Cell C sports a new logo, payoff line, audio mnemonic and brand redesign. “Today is a milestone because it's the first time that we go above the line in an aggressive way,” he commented. Cell C CTO Schalk Visser explained the vision behind the company’s overhaul of its digital channels: “The approach we have taken with our network upgrade, we are also applying to our digital platforms. We are currently rebuilding our online platforms to make customer experience as seamless as possible. We are looking to go live with the first phase of the minimal product by the end of this year.
The intensified uptake of online channels has been mainly boosted by the broader access to connectivity witnessed by SA over the last few years, as customers increasingly became tech-savvy, Visser stated.According to Mendes, the renewed strategy is premised on Cell C’s major network upgrade, which aims to improve its network quality, while enhancing speed and reliability.
“Cell C has made critical strides in improving our network through strategic partnerships that have vastly expanded our coverage, improving access from 5 500 base stations to around 28 000 across South Africa to date,” Mendes pointed out.
Vodacom MTN Blue Label Telecoms Jorge Mendes Schalk Visser Cell C Brand Refresh New Brand Identity
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Cell C in major brand refresh - TechCentralCell C has moved to signal that it remains a force to be reckoned with in South Africa’s telecoms industry.
Read more »
Cell C unveils new logoCell C unveiled its brand refresh at a big bash held at its headquarters on Thursday.
Read more »
The truth about bone marrow stem cell donationDonations save lives but the dropout rate of donors is high
Read more »
Standard Bank Connect ditches Cell CStandard Bank Connect is switching away from Cell C as its MVNO provider.
Read more »
The truth about bone marrow stem cell donationBreaking Stories
Read more »
New branding, strategy for Cell CIT Industry News. Daily.
Read more »